History Timeline
2010 Reece opens its 300th showroom.
2008 Reece opens its 400th outlet.
2007 Launch of Reece bathroom lifeTM flagship showrooms showcasing the ultimate bathroom experience.
2007 Reece opens its 350th outlet.
2007 Reece adds 5 HVAC-R branches into the network - North Geelong Vic, Albury NSW, Hobart Tas, Condon & Cairns Qld.
2007 Reece opens the new specialty business, Refrigeration, at Ferntree Gully, Vic.
2006 Reece opens its 300th outlet.
2006 Reece goes international and acquire LG Carder in New Zealand.
2006 Reece re-launches its new and improved website.
2005 Reece achieves annual sales of $1 billion AUD for the first time.
2005 Reece adds refrigeration to their HVAC branches and launches HVAC-R.
2004 Reece opens its first 'Civil' outlet, catering for the specific needs of public utilities, civil contractors and plumbers in the water, gas and telecommunications sectors.
2004 Reece opens its first 'reeceONSITE outlet, developed to cater for the unique requirements of large domestic home builders.
2004 Reece re-launches its website incorporating Trade, Retail, HVAC, Industrial, Irrigation and reeceprojects sites.
2003 Reece opens its 250th outlet.
2002 Reece opens its first 'Industrial' outlet, dedicated to providing specialised products and services to contractors and industrial facilities working on projects that involve the movement of steam, water and other fluids.
2001 Reece opens its first 'reecedesign' outlet - an innovative display centre for architects and interior designers.
2001 Reece moves into a new and larger distribution centre as a part of its growth strategy.
2000 Reece ends the century with over 170 stores across Australia.
2000 Reece launches Outlet, the monthly newsletter bringing customers up to date with new products and innovations.
2000 Reece launches its Retail and Trade website.
1999 Reece launches its ‘reeceprojects' business, established to help specifiers select the right bathroom, kitchen and laundry products for larger residential and commercial developments.
1998 Reece launches its first TV advertising campaign.
1998 Reece opens its fist 'Irrigation' outlet, dedicated to providing a specialised service for irrigation contractors, landscape gardeners and growers.
1997 Reece enters the South Australian, Western Australian and Northern Territory markets following its acquisitions of Plumbing World and Bridglands.
1994 In a first for the industry, the National Training Centre is established at Ringwood, Victoria.
1993 A new and larger warehouse begins operating in Mulgrave Victoria.
1990s Reece expands into allied markets of Mechanical Services, Gas and Irrigation.
1988 Reece commences trading in Queensland with its Labrador store and in the ACT with its branch at Fyshwick.
1987 The first metropolitan Sydney store commences trading in Parramatta.
1987 The company name H.J. Reece Limited changes to Reece Australia Limited.
1987 The Burwood, Victoria showroom opened and has become the flagship showroom for Reece.
1986 Reece Head Office moves from Ringwood to larger, more modern premises in Burwood, Victoria.
1980 Reece purchases Jesco Plumbing Supplies giving Reece a distribution business covering country Victoria.
1978 Reece enters the New South Wales market with the opening of its Albury store.
1976 The first Reece warehouse becomes operational in Ringwood.
1976 Head Office relocates from Caulfield to Ringwood Victoria.
1970 Reece purchases land in Croydon, Victoria and builds its first "greenfield" store.
1969 The Wilson family becomes involved in Reece.
1954 Reece is listed on the Australian Stock Exchange.
1922 Reece is incorporated as a proprietary limited company.
1920 The first Reece plumbing hardware store commences operations in Caulfield, Victoria trading under the name "HJ Reece".
1919 Harold Joseph Reece begins selling goods from the back of his truck.